Coming Soon: Smack Lobster Roll Deli – opening Monday 3rd November, 2014


We went to the launch of Smack Lobster Deli, the new concept from David Strauss and his team behind Goodman Restaurant Group and Burger & Lobster. It is a deli located in Mayfair with their USP of lobster rolls influenced by world cuisines; as well as as serving cold, ready prepared whole chick lobsters.

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Whilst we had a look around their crisply decorated basement venue, which emenated a cool, chilled out vibe, we sipped on our refreshing citrusy Trebbiano white wine. When you descend the staircase down to their large basement dining area, you are greeted by stunning visual projections, and open-plan areas of wooden stools and long bar tables which allow you to get to know your fellow diners.

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Their drinks selection includes traditional homemade lemonade (£2.50), wines (£4) and craft beer (£4) all on tap.

Loved the two large tanks of wine, and a shiny vintage metal bathtub filled with chilling beer bottles – definitely ready to party!

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During the evening we sampled some of their lobster rolls which all were filled with lobster chunks, accompaniments and encased in warm, buttery brioche rolls with a crisp exterior but still fluffy, soft interiors – a marriage made in heaven! Our particular favourite of the rolls was the California as we loved the citrusy avocado mayo which was complemented by the white wine. Also, we enjoyed juicy chunks of chick lobster with a garlic mayo.

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Check out their world travelling range of signature lobster rolls when you visit. So you know what treats lie in store …

Happy Ending with Japanese mayo, fish sauce, coriander

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California with lettuce, tomato, cucumber, avocado and avocado mayo with lime

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Seven Samurai – tempura lobster, Japanese mayo, Japanese cabbage, cucumber, pickled ginger and spring onion

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They will also be creating specials from time to time. Like the Spicy Mexican (spicy mayo, gherkins, lettuce) we got to try during the evening. (Sorry, ate it before I realised I had not taken a photo, so you will just have to take my word that it had a good balance of spice as well as sharpness from the gherkins.) All their lobster rolls are priced at £7 to take away or £9 to eat in.

Our favourites of the evening though were the sides of courgette fries and lobster chowder. The chowder was velvety with chunks of chick lobster, like a comforting hug in a bowl – perfect for these winter’s evenings. Also, the courgette fries had a wonderful crisp texture from the Japanese panko breadcrumbs.

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Sides include courgette fries £3 (take away) / £3.60 (eat in), and lobster chowder £3 (take away) /£3.60 (eat in) for a small portion and £4 (takeaway) / £4.80 (eat in) for a large portion.

On opening day 3rd November it’ll be open 12pm to 6pm with 50% off all food!

Loyalty Scheme:

Smack’s loyalty scheme, on a key ring from jewellery designer Moxham, gets you loyalty discounts, access to VIP events and other benefits.

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Twitter: @smacklobster @burger_lobster @ @FRANKPUBLICITY @goodkind @AndrewBloch @AlexG31 @polskiwildman @SophieKay00 @MOXHAMSTORE


Smack - Lobster Roll

Smack Lobster Roll Deli

26-28 Binney Street,




Opening hours are Mon-Thur 10am–11.30pm; Fri & Sat 10am–12pm and Sun 12–10.30pm.


About goantolondon

International food and travel blog by London based British Goan duo: Jason and Chiara Pinto. Twitter: @goantolondon @jasonpinto100 @chiarapinto About Goa: Goa is a small state on the western coast of India. Though the smallest Indian state, Goa has played an influential role in Indian history. Goa was one of the major trade centers in India, thus it had always been attracting the influential dynasties, seafarers, merchants, traders, monks and missionaries since its earliest known history. Throughout its history Goa has undergone continual transformation, leaving an indelible impression on various aspects of its cultural and socio-economic development. History of Goa: The East-West symbiosis of Goa makes it different from other parts of India, more than the historical and social niche. The history of Goa is a sweet and sour story of colonial heritage, oppressive rulers, a glorious culture, and uneventful immediate past. As a land with the identity of its own, Goa was brought into focus when it was liberated of Portugal from its oppressive rule of around 450 hundred years in 1961. Goa was captured and annexed to the Portuguese in 1510 following the urges of trade and demand of spices and also cottons and indigo. But, Goa has a history that starts much before Portugal even thought of Goa being where it is. Goa was coveted and ruled by a great number of Indian kingdoms and dynasties from the 4th century onwards. The first kingdom to rule Goa and Konkan were Bhojas, who were the feudatories of Ashoka in 4th and 5th centuries AD. The city of Chandrapur (present Chandor) was founded by Prince Chandraditya, son of Chalukya King Pulakesin from 566 to 597 A.D. after this, Goa was ruled consecutively by Silahara Dynasty, Kadamba Danasty, and finally Hoysalas from 1022 to 1342 A.D. From the 14th century onwards, Goa became a great trading center on the west coast, especially in the vast trade of horses imported from the Middle East. This was the time for bigger empires to move in and Vijayanagar Empire conquered it in 1344. But there empire was not going to last too long and in 1347, Bahmani Sultans defeated Vijayanagara forces in 1347 and controlled Goa. Afterwards, it was a time of great prosperity and peace for Gpa, especially during the rules of Yusuf Adil Shah and Ismail Adil Shah. They created beautiful houses, fortified Goa, and encouraged local craftsmen. Their liberal and progressive rule was not going to last too long and situation changed in 1510 A.D. Goa for all purposes was not on the Portuguese Radar even after a long time of their presence in India. When the Portuguese nobleman Alfonso de Albuquerque and his cousin Francisco de Albuquerque were sent with a powerful fleet in 1503 on the orders of King Dom Manuel I, the purpose was to defend the cargoes of spices, mostly pepper, against Arab Muslim raiders. The center of spice trade was Calicut at that time and Portuguese had built forts in Cochin and Cannanore. It was in 1506-08 that an opportunistic pirate, Timoja, persuaded Albuquerque to attack Goa and acquire a better land base. This made Goa, Portugal's first real territorial acquisition in Asia. After a brief period of recapturing by the Muslims, Goa Albuquerque finally captured Goa in 1510. The inquisition of Goa in 1540 reversed the previous liberal policy of Albuquerque and imposed strict censorship of literature and new laws to forbade non-Christians from professions. Forced conversions took place continuously, censorship was established on literature, the temples were destroyed, and non-Christian priests, holy men, and teachers were evicted. This led to continuous fleeing of Hindus from Goa to other parts of India. It is not that the relationship with Portugal brought only destruction for the Goans. Portuguese also built great churches like the church of St. Cajetan and Bom Jesus basilica in Old Goa, which is a pilgrimage site for the Christians from around the world. But it is also true that pre-1961; Goa was a highly impoverished region very backward and primitive. It is after the liberation that Goa of today has emerged and it has surprised even the locals many of whom had left their homeland before its liberation. Portugal and India are today friends and Goa continues to be a fascinating blend of Latin and Oriental. Information sourced from:
This entry was posted in British, Burger & Lobster, England, Family-run restaurants, Food Safari ideas, FRANK PR, Goodman, lobster, london, London, Mayfair, menus and prices, Modern British, New launches, seafood, Smack Lobster Roll Deli, Smack Lobster Roll Deli, use of modern ingredients and tagged , , , , , , , , , , , . Bookmark the permalink.

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